Terms & Conditions

Welcome to African Roots Direct

Thank you for visiting African Roots Direct. These Terms and Conditions govern your use of our website, https://africanrootsdirect.co.uk/, and any purchases made through our online store.

By accessing our website or placing an order, you agree to these Terms and Conditions. Please read them carefully before using our services.

1. General Information

African Roots Direct is an online retail store offering products to customers in the United Kingdom and other supported locations.

We aim to provide high-quality products, reliable customer service, and a convenient online shopping experience.

Business Name: African Roots Direct
Website: https://africanrootsdirect.co.uk/
Business Address: Unit 1d, Peter Street, Blackburn, BB1 5LH
Customer Support Email: enquiries@lancashiresuppliers.co.uk

2. Products and Availability

We make every effort to ensure that all product descriptions, images, prices, and availability information displayed on our website are accurate and up to date.

However:

  • Product images are for illustration purposes, and actual products may vary slightly.
  • Product availability may change without notice.
  • We reserve the right to discontinue products at any time.
  • If an ordered product becomes unavailable, we will contact you to offer an alternative or a refund.

3. Pricing and Payments

All prices displayed on our website are in British Pounds Sterling (GBP) unless otherwise stated.

  • Applicable taxes will be included or clearly indicated as required by law.
  • Delivery charges will be displayed before checkout.
  • Payments must be completed using the payment methods available on our website.
  • We use secure payment processing services to protect your transactions.

We reserve the right to correct genuine pricing errors. If an error affects your order, we will contact you before accepting it.

4. Orders and Order Confirmation

When you place an order with African Roots Direct, you will receive an order acknowledgement by email.

This acknowledgement does not necessarily mean that your order has been accepted.

Your order will be accepted when we confirm acceptance or dispatch, as specified in our checkout process.

We may be unable to accept an order because of product unavailability, payment issues, delivery restrictions, or a genuine pricing error. If payment has already been taken, we will arrange a refund.

5. Shipping and Delivery

We aim to process and dispatch orders as efficiently as possible.

  • Delivery times and shipping charges will be provided during checkout.
  • Delivery estimates may vary depending on your location and product availability.
  • Customers are responsible for providing accurate shipping information.
  • If your order is delayed, we will provide updates where possible.

We are responsible for delivering goods within the agreed timeframe, subject to applicable consumer protection laws. Risk in the goods generally passes to you when you or someone you nominate takes physical possession of them.

6. Returns, Refunds and Cancellations

We want our customers to be satisfied with their purchases.

For most online purchases, UK consumers have the legal right to cancel an order within 14 days after receiving the goods, subject to applicable exceptions.

Customers must generally return cancelled goods within 14 days of notifying us of cancellation.

Certain products may be exempt from cancellation rights, including some perishable goods and sealed products that are unsuitable for return for health or hygiene reasons once unsealed.

Refunds will be processed in accordance with applicable UK consumer law.

If you receive faulty, damaged, or incorrectly described goods, please contact us. Your statutory rights under the Consumer Rights Act 2015 remain unaffected.

For more information, please refer to our Returns and Refund Policy or contact our customer support team.

7. Customer Responsibilities

By using our website, you agree to:

  • Provide accurate information when placing orders.
  • Use our website only for lawful purposes.
  • Avoid activities that could damage or disrupt our website.
  • Refrain from attempting unauthorised access to website systems.
  • Respect our intellectual property and the rights of other users.

We reserve the right to restrict access where there is a legitimate reason to do so.

8. Intellectual Property

All website content, including text, graphics, logos, product photographs, and website designs, is owned by African Roots Direct or used with permission from the relevant rights holders.

You may not reproduce, distribute, modify, or commercially use our content without prior written permission, except where permitted by law.

9. Privacy and Data Protection

We respect your privacy and are committed to protecting your personal information.

Personal information collected through our website is handled in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read our Privacy Policy for information about how we collect, use, store, and protect personal information.

10. Website Availability

We aim to keep our website accessible and functioning correctly.

However, we cannot guarantee uninterrupted availability. Our website may occasionally be unavailable because of maintenance, technical problems, or circumstances outside our reasonable control.

Nothing in this section affects your statutory consumer rights.

11. Limitation of Liability

African Roots Direct does not exclude or limit liability where doing so would be unlawful.

This includes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or breach of applicable statutory consumer rights.

We are not responsible for losses that were not reasonably foreseeable or losses arising from circumstances for which we are not legally responsible.

12. Third-Party Links

Our website may contain links to third-party websites for additional information or services.

We are not responsible for the content, availability, or privacy practices of third-party websites. We encourage customers to review their terms and privacy policies.

13. Changes to These Terms and Conditions

African Roots Direct may update these Terms and Conditions to reflect changes in our business, services, or applicable laws.

Updated terms will be published on this page with a revised effective date.

Changes will not retrospectively remove contractual or statutory rights that customers already have.

14. Governing Law

These Terms and Conditions are governed by the laws of England and Wales, subject to mandatory consumer protections.

Customers living in Scotland or Northern Ireland retain their applicable rights to bring legal proceedings in their home jurisdiction.

15. Contact Us

If you have any questions about these Terms and Conditions, orders, deliveries, or returns, please contact us.

African Roots Direct
Website: https://africanrootsdirect.co.uk/
Business Address: Unit 1d, Peter Street, Blackburn, BB1 5LH
Customer Support Email: enquiries@africanrootsdirect.co.uk

We are committed to providing helpful customer service and resolving concerns fairly.

Last Updated: 9 October 2026