AfricanRootsDirect is an online brand of Lancashire Suppliers Ltd, created to make authentic African food, drinks, spices, sauces, snacks, and everyday essentials easily accessible to customers across the UK.

We are passionate about connecting people with the flavours and products they know and love from Africa. Whether you are looking for familiar favourites from home, ingredients for traditional recipes, or simply discovering new African flavours, AfricanRootsDirect brings a carefully selected range of products together in one convenient online store.

Our parent company, Lancashire Suppliers Ltd, is based at:

Unit 1D, Peter Street
Blackburn
BB1 5LH
United Kingdom

Our Commitment

At AfricanRootsDirect, we aim to provide a convenient and reliable shopping experience, with quality products, straightforward service, and a growing selection of authentic African favourites.

AfricanRootsDirect — bringing the taste of Africa closer to you.

“We believe that food is more than what is on the plate — it connects us to our culture, our memories and the people we call home. AfricanRootsDirect makes it easier to find those familiar flavours and discover something new along the way.”

AfricanRootsDirect
An online brand of Lancashire Suppliers Ltd.